Nine Inch Nails: A Source for UX Innovation?
The other night, the Biologist dropped me an email with a link to a video. She figured that since I have been listening to Nine Inch Nails (thanks to her musical influence) and have an interest in user interfaces and such that I might find the video interesting. Although I was skeptical to listen to a musician talk about their own application, I figured it wouldn’t hurt.
People underestimate the amount of creativity that goes into UI and UX work. I mean, there are literally countless ways to present data to a user in your application. This video shows a great example of how innovation and creativity can give you a completely different look on how to present a web application. The Nine Inch Nails web site is actually quite the site. Browsing through it, I didn’t think it felt like your regular promotional site for a band. The NIN site feels like a real application where its users drive the content. The NIN iPhone application manages to replicate and that experience in a whole new way, and expand upon it as well.
They have created a mini-version of their site on the iPhone that is driven by the data provided by their web site. On top of that, they have utilized the fact that the application will be on mobile devices and used that to provide exceptionally interesting features. To be more specific, I found the use of GPS coordinates added a whole new level to the experience of their web community as opposed to what you get when you just hit the site.
I have embedded the video below, so I strongly suggest you check it out. I realize that you all might not be NIN fans like myself and the Biologist, but the application may just give you some ideas of your own for a mobile version of your web application.
Catch you on the flip side.
hi,